How It Works
50+ videos, each released over 100 days.
Questions designed to guide your thinking.
Share responses and questions in the 24/7 discussion board. Coaches available daily to support your progress.
Learn How To
- Tell stories to make change happen
- Get clients, gain market share, and serve your audience
- Position your service or product so that it is truly outstanding
- See opportunities to create value
- Develop remarkable products, services and pitches
- Communicate in ways that resonate
- Save time, save money and expand your tribe
- Understand the shifts from old marketing (advertising and interrupting) to modern marketing
- And more…
This is a seminar about modern marketing—how to enroll, engage and transform the people we seek to serve.
It's built on three precepts: empathy, humility and effectiveness.
In addition to weekly Q&A lessons, we tailor the Seminar to the interests of current students.
Here's a partial list of topics covered:
- Identifying the change you aim to make
- Reaching the people you seek to change
- Clarifying the promise you are willing to make
- Developing an empathic posture
- Positioning yourself
- Outlining personas
- Understanding status roles
- Researching the market effectively
- Pricing your service
- Building your brand
- Earning permission to market
- Telling stories that resonate and spread
- Creating your modern marketing plan
And a sample list of companies featured in case studies:
- Penguin Magic