How It Works

1. Watch

50+ videos, each released over 100 days.

2. Answer

Questions designed to guide your thinking.

3. Connect

Share responses and questions in the 24/7 discussion board. Coaches available daily to support your progress.

Learn How To

  • Tell stories to make change happen
  • Get clients, gain market share, and serve your audience
  • Position your service or product so that it is truly outstanding
  • See opportunities to create value
  • Develop remarkable products, services and pitches
  • Communicate in ways that resonate
  • Save time, save money and expand your tribe
  • Understand the shifts from old marketing (advertising and interrupting) to modern marketing
  • And more…

Seminar Curriculum

This is a seminar about modern marketing—how to enroll, engage and transform the people we seek to serve.

It's built on three precepts: empathy, humility and effectiveness.

In addition to weekly Q&A lessons, we tailor the Seminar to the interests of current students.

Here's a partial list of topics covered:

  • Identifying the change you aim to make
  • Reaching the people you seek to change
  • Clarifying the promise you are willing to make
  • Developing an empathic posture
  • Positioning yourself
  • Outlining personas
  • Understanding status roles
  • Researching the market effectively
  • Pricing your service
  • Building your brand
  • Earning permission to market
  • Telling stories that resonate and spread
  • Creating your modern marketing plan

And a sample list of companies featured in case studies:

  • Lululemon
  • Hershey’s
  • Discourse
  • Penguin Magic
  • Welch’s

Should your best work wait any longer?

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