The first participants begin their journey on September 30th, 2019, but you can begin when you're ready. We stop adding new content on January 16th, 2020, but the discussion board will stay up until April 17th, 2020.
There are two kinds of content: The videos that are presented throughout the seminar and the work done by people like you.
Four videos are released every week. Some of these are short, running just four minutes long. Others run over 10 minutes. Every week there is a Q&A video, in which Seth answers questions from the discussion forums. Sprinkled throughout the Seminar are case study videos, in which Seth profiles successful marketing projects and points out what we can learn from these cases.
Beyond that is the content created by the thousands of students in the Seminar. Every video lesson comes with a set of questions that challenge you to explore how the lesson applies to your own work, and a call-to-action: to share your answers and insights on the discussion board. By sharing your own thoughts and giving others feedback on their work, you'll learn far more than you would by merely watching.
There's a fresh video posted every other day for 100 days.
To make it easier for you to keep up with the Seminar, we send a short text every time a lesson goes live (there will be between 60 and 100 texts over the course of the first four months of the Seminar). Of course, we will never market to you or sell or rent your information to any other party. Msg and data rates may apply. You can stop this service at any time by typing "STOP".
There are three types of video lessons:
We're using Discourse, a platform that supports group discussions and on-on-one conversation. The Seminar administrators will set up categories, which will be labeled according to the lesson topic to be discussed. In each category, everyone will be able to create more specific topics of discussion, and to respond to the posts of others. These boards are open 24/7, providing a secure place to have conversations with Seminar participants from all over the world, from different industries and with different backgrounds.
The Seminar has a dedicated coordinator who helps to focus discussions and to address concerns (or inappropriate behavior). But there is no moderator or grading rubric—you'll be in charge of when and how generously you interact with others.
Once the Seminar ends, your group could have enough momentum to keep moving. In other settings, we've seen groups like these last for years, with people getting on airplanes to meet in person. We'll provide guidance on maintaining these connections when the Seminar closes.
It's ok if you're in between jobs or still sketching out business plans. And we certainly don't want anyone to break any Non-Disclosure Agreements.
Many of the discussions are focused on how you'd apply the lessons to your immediate work, because this kind of discussion helps to solidify the concepts and make them more memorable. If you're unable to discuss your current business, you can mentally outline an imaginary one that is a reasonably possible option in your future (if you're in between jobs), or one that has parallels to your current organization (if you're under an NDA).
And definitely engage with others in the discussion boards. In our last Seminar, we noticed something extraordinary: The people who got the most out of it spent the majority of their time helping others with their work. It turns out that teaching is even more productive than learning.
The important thing isn't merely to watch the videos. It's to discover insights about how to apply the concepts of modern marketing to real-world scenarios. And you can do this whether or not you're able to talk about your own actual, current business.
The altMBA is about leadership, decision-making and the act of making change happen. It features dozens of live coaches with real-time videoconferencing. It's an intensive sprint. The altMBA costs 10 times as much, requires you to apply and doesn't feature any videos or Q&A. Only 150 people are in each cohort of the altMBA and the intimate scale enables a totally different experience.
In contrast, The Marketing Seminar is about learning the essentials of modern marketing. It features over 50 video lessons with Seth, weekly Q&A opportunities, 24/7 discussion engagement with thousands of other professionals around the world, and content that remains open for months after the Seminar is over (both the videos and discussion boards).
We hope that the learning journey you're on ends up including both experiences, but there's virtually no overlap, so it doesn't matter which one you take first.
We're offering a few videos from this Seminar on Udemy, but for the full experience with discussion boards, you'll want to sign up here.
Seth also has four top-rated courses on Udemy, each of which has been taken by thousands of people. There are reasonably priced courses on Leadership, Freelancing, Presentations and Value Creation. These links will give you a discount on most of them (thanks for reading the FAQs!) and you might find that the low cost of entry makes them worth an hour or two of your time.
Accreditation makes sense for a certain kind of institution delivering a certain kind of education. But we're not willing to build a test-and-measure culture, not willing to embrace an ancient-yet-standard curriculum, and mostly, we're not willing to distrust our students.
We'll be delighted to offer you a certificate of completion when the Seminar is successfully completed, and even better, we encourage you to find a cohort in the Seminar who will personally vouch for your contributions.
We hope so! You can copy/paste this “Convince Your Boss” note we've written to help you get the support of your boss or HR department. More and more enlightened organizations are encouraging their teams to contribute by learning. Every student also receives a certificate of completion that you can share with your HR department.
We're charging more than other online courses for a simple reason: We want committed students. No one in the Seminar is browsing around or hoping for a quick hit. You'll be surrounded by other people willing to do the work and contribute along the way.
Some people, those who know how much a college course in marketing costs, have asked us why the Seminar doesn't cost much more. After all, the typical college marketing course costs at least 10 times as much (and delivers far less value). We believe that anyone should be able to learn marketing at a reasonable cost, and we believe that a product should deliver more value than its sticker price. Many students have said that the Seminar delivers much more than its price tag. Read some of their testimonials here.
We don't, with two exceptions.
If you're a full-time employee at a socially focused 501(c)(3), we'd be delighted to give you a significant discount. Drop us a note at firstname.lastname@example.org and we'll get you sorted.
Full-time students at accredited institutions also get a discount, because we want to supercharge what you're learning at school. Contact us at email@example.com.
Otherwise, we encourage you to ask your HR department for reimbursement. You can copy/paste this “Convince Your Boss” note we've written to help you get the support of your boss or HR department.
More than 50,000 people have participated in our workshops or taken one of our online courses. Over the last few years, we’ve learned a lot about what people expect and we’ve created expectations for how we ask people to participate.
We guarantee that the technology we provide will work for you, and that the seminars are as described. If you have a problem, please let us know and we’ll make it right. If we can’t, we’ll offer you a full refund.
Once the first lesson in a workshop goes live, no refunds are possible, but we understand that life sometimes gets in the way of well-laid plans. If you find yourself unable to continue, contact us and we can discuss a deferment to a future session.
Our terms of service are simple: We ask that all of our participants be kind, be respectful and be positive. Don’t share the work of others outside discussion boards without asking first. And when in doubt, assume goodwill. If you have a problem, raise a flag and we’ll work to address it. If, after personally working with you to address your respect for our terms of service, we have the right to unenroll you from the seminar. If that happens, we’ll donate your tuition to charity:water
Reach us at firstname.lastname@example.org
Yes. We love to see groups enroll! Our standard price is $745, but if you enroll a group of four or more people, each person only pays $395, which is more than half off. Drop us a note at email@example.com and we'll get you sorted out.
We're delighted to say no. And no grades, either. We feel really strongly that a test-and-measure culture is ruining education. More on this here.
Every attendee receives a certificate as a PDF, suitable for printing and framing. And if you send us a self-addressed stamped envelope, we'll send you a physical certificate, signed and with a shiny seal.
The discussion board will stay up until April 17th, 2020. Enrolled students can continue to use it at no cost. We'll also provide guidance on maintaining connections with other participants when the Seminar is over.
The rules of our discussion board are:
With that said, please use your best judgment. If it's not something you can happily post online, best to disguise the details before you post it here.
Definitely not. And the good news is that you don't need him to. The Seminar is designed to give you a compass and a template, not a map. The map, the details of your particular situation… that's all up to you. We hope the Seminar will help empower your decisions along the way.
There isn't. We're hoping that if you find it useful, you'll happily spread the word to your friends and colleagues.
Yes, you can have one too.
Some of the most “advanced” marketers in the world miss the basic concepts that are essential to marketing in a modern world. On the other hand, there are sophisticated algorithmic techniques that are far outside the scope of this seminar. Our goal is to re-establish a foundation of marketing, starting from the ground up. It's unlikely that you'll find the Seminar to be over your head.
If you're well-versed in much of the writing and teaching that's been at the forefront of marketing over the years, some of the material we cover will be a review. That's okay, because it will give you a platform to submit work to your fellow students that challenges you (and them).
Seth says that when we find a perfect marketing plan in the real world, he will feel free to retire. But that until then, he wants to help you to master the principles of modern marketing. Because understanding the basics of marketing has to happen before we can count on achieving anything else.
The magic of marketing is that at any time, someone can invent a whole new way of telling a story. We hope we can set the stage for you to accomplish that.