It all starts with the right posture

Marketing doesn’t have to mean shouting, scamming, and being manipulative. By learning the techniques proven to work in the modern world, you can do marketing that you’re proud of…because it’s ethical, generous, and effective. With these skills, you can stand tall as a smart, modern marketer.

The Marketing Seminar teaches you something you didn’t think you needed to learn, but then, quite suddenly, you’ll wonder how you got along without it. It helps you see what’s possible, connects you with others going in the same direction, and gives you the foundation to do the work you’ve always wanted to do.


Tikiri Herath
Seth's Marketing Seminar is astounding in the insights and knowledge you get in short and easy to understand chunks. I have two business degrees, one being an MBA, and in retrospect, what I had paid hundreds of thousands of dollars for does not even come close to the practical lessons I'm learning in this seminar. You must be willing to ask yourself tough, introspective questions and be prepared to put the work in. Highly recommended.

You can do marketing you are proud of

This 100-day seminar will teach you, inspire you and connect you to peers who will help you bring your work to a larger and more receptive audience. You'll discover that you don't have to hate the marketing you do. In as little as 20 minutes a day, you can learn to make a bigger impact. And with a bonus 100 days and 10 extra videos, gives you 200 days to make the most of your experience.

With videos, personalized exercises and discussion, the Seminar takes 50–100 hours (not including bonus material) to complete. Try out the lessons during the first month of the Seminar, we have a risk-free 100% money-back guarantee.

Includes:

  • More than 50 videos, including case studies and Q&A
  • 200+ questions to guide and challenge your thinking about your current work
  • Exclusive supplemental materials for download
  • 24/7 discussion board for personal feedback
  • Peer network for discussion and team learning
  • Long term access—we’ll keep everything up for months and months after the Seminar ends
  • Access on mobile and desktop

Louise Jalbert
The Marketing Seminar brings a new meaning to the word marketing. From arrogant and greedy to beneficial and worthy for me, my colleagues and my customers. Well worth the time and investment.

The Program

How It Works

Learn how to:

  • Tell stories to make change happen
  • Get clients, gain market share, and serve your audience
  • Position your service or product so that it is truly outstanding
  • Clearly see opportunities to create value in the marketplace
  • Develop worthwhile products and services your audience will talk about
  • Communicate in ways that resonate and spread
  • Save money, save time, and grow your tribe
  • Understand the massive shifts from old marketing (advertising and interruption) to the world we live in today

Two ways to engage:

  1. You can enroll in the Marketing Seminar today, getting our best price and join in the community discussion immediately.
  2. If you prefer to experience the Seminar solo, without the discussions and questions, there’s a self-paced Udemy course available now.

Our Students

Who's It For?



More customized than a book, safer than real-world testing, and proven to work

Your projects. Your questions. Your problems.

Most courses on marketing don’t talk about your projects. Most books on marketing don’t examine the details of your problems. Most webinars don’t answer your follow-up questions. And there isn’t a consultant in the world who can read your mind to help you through your confusion.

The result? You haven’t made the change that you hope to create. Maybe it’s time to try a different approach.

The Marketing Seminar is a better way forward that’s proven to work. Over the last three sessions, the Seminar has transformed thousands of careers, from entrepreneurs with no marketing experience to directors in established organizations.

With more than 50 videos taught by Seth Godin released over 100 days, you will learn the basic skills for successful modern marketing. Plus a bonus 100 days and 10 extra videos gives you the ability to make the most of your experience. But more importantly, the videos are paired with 200+ questions designed to guide you to new insights and strategies for your immediate work—no matter where you are in your career. All questions and answers are shared on the discussion boards—a confidential space to discuss and test out ideas with professional peers around the world, available 24/7.

The cost of hiding your voice

The best way to learn marketing is in context—by doing it, by talking about the specifics of a case. It’s possible that you haven’t found the key to making a bigger impact because there hasn’t been a learning space for you to share the particulars of your problem.

It’s also possible that you don’t feel ready to talk. I’m not ready, I’m not sure, I need to learn more before I can contribute… The problem is that no one can help you move forward until you speak up. It’s time to stop hiding.

The cost of hiding and waiting is clear. Graduates of The Marketing Seminar have already begun to see the real world transformation in their work. By thinking through the questions accompanying each video, asking questions, discussing with others, Seminar participants have found insights that have unlocked their hardest challenges and have opened doors to fresh opportunities. With the new skills and ideas, they feel prepared to lead lasting change in their companies, organizations, and communities—in ways that are ethical and effective.

This is the most effective way to learn marketing

That’s a big claim, and it's true. The Marketing Seminar is structured with a proven, tested process for understanding the basics, for seeing what you've been overlooking, and discovering how to make change happen. This is your chance to be part of an ongoing seminar designed by Seth Godin, one of the world's experts in marketing. Find out more about Seth's work.

Over more than 100 days, you'll engage with other students, post your work, develop your perspective and get ever closer to making the impact you seek. The best way to learn marketing is to do it, and the Seminar gives you a safe place to workshop.

Once you've joined the Seminar, you can start when you like and participate in any part of the Seminar that's been posted. Plan on about 30-60 minutes each day, but you can work at your own pace and on your own schedule. There are no grades, no assignments with deadlines, and no tests. Just a supportive learning space, ready for you to engage on your own schedule.

The interactive learning we're using in the Seminar is extraordinarily effective, but if you're the sort of student who would prefer to avoid the discussion board and binge watch instead, we've just made the Seminar available in an all-video highlights format on Udemy as well.

A proven way to learn

If you want to share something, spread something, or build something, you'll need to market it. This in-depth seminar doesn't require any experience, only the desire to show up and do the work in service of making change happen.

Seth Godin has a lifetime of hands-on experience in creating marketing that works. In this practical seminar, you'll learn to understand the changes that have transformed the world of marketing, and even better, how to put these concepts to work for you.

Here's a preview of how the Seminar works.

Charlie Moritz
The Marketing Seminar has been the best course I've ever bought, and it just keeps on giving. Incredible materials and community, and it has helped me gain incredibly valuable insight into how to reach the audience I seek to change.

Are you ready to make change happen?

The Seminar teaches you how to tell transformational stories, how to invent products and services that spread, and how to build long-term relationships with customers.

This is a seminar about a process and a practice that produces value daily. Value for you, for your clients and bosses, and most of all, for the customer. You can be proud of the work you do as a marketer.

More powerful than a textbook and far more than a series of lectures, this workshop gives you the opportunity to focus on ideas as they unfold over time—all in context of your own work. You'll be encouraged to connect with other professionals, share your questions and ideas, and dig ever deeper.

With more than 50 lessons, dozens of case studies, exclusive supplemental content for download, hundreds of questions to guide and structure your thinking, group connections and recorded Q&A sessions, expect a drip-by-drip transformation. Find out more details on our FAQ.

All the prior lessons are easily accessible, so you can engage with the Seminar on your own time, as you find the insights that resonate and work with groups to get the feedback you seek.

David Shirk
The Marketing Seminar has been solid gold—the best time and money I could EVER invest. I'm learning to think critically who we are as a company, who we seek to serve, what they want from us, and how to combine a valuable non-profit purpose with the impact our donors want to have in the world.

You're not alone

The Seminar has dedicated coaches, who will help focus your energy on creating marketing that works. Every week, we will upload recorded answers to previously posted questions. There's no 1:1 time with Seth… even better, there's the dynamic of interacting with others on the same journey, an ongoing discussion among people who are seeking to make change happen by telling stories that resonate.

American Way Magazine called Seth "America's Greatest Marketer." That's probably an exaggeration, but this seminar will help you learn what you can do to spread your ideas, change minds and make an impact.

As always, after participating in 10 lessons, this seminar includes a money-back during the first month guarantee.

The best time to begin is right now.

Who is it for?

This seminar is for anyone who seeks to change minds, grow share, and make change happen. Graduates include entrepreneurs, freelancers, artists, non-profit strategists, teachers, executive directors, and product managers.

The Marketing Seminar serves everyone from freelancers to CEOs, from non-profit fundraisers to political organizers. It's not designed for a specific role or title. It's designed for people who want to get better at marketing so they can cause the change they seek. Is that you?

What if I fall behind?

The Seminar is open for 200 days, with 50 videos, dripped out over 100 days.The second 100 days are for bonus material, catching up, digging in deeper, and continued discussion as you'll have a lot to talk about. You're welcome to take far more than a hundred days to complete it. The discussion board will stay up until June 30, 2019. Because the conversations are ongoing, it's easy to catch up. The time you invest in the Seminar will be repaid by the feedback you give and get from others—and there's no pressure to engage every day. Our hope is that as you discover the power of this shared learning experience, it will be easier to find the time.

Does it work?

Here's what students in the first four Seminar sessions had to say.

When does it begin?

You can sign up for our sixth session of The Marketing Seminar starting January 2, 2019. The first lesson goes live on January 7, 2019. The last day to join the Seminar is January 11, 2019. The discussion board will be open until June 30, 2019.

How much does the seminar cost?

The full price is $745.

How do you learn?

The ideas in this seminar are available in two other formats. Pick the one that works for you.

Seth’s book, This Is Marketing, became an instant bestseller the day it was announced. It’s a 240-page overview of how marketing works now, and you’ll learn a lot--in a format that’s easy to share. Find a copy here.

The core 50 lessons in the Seminar are also available in a self-paced course on Udemy. You can go as fast as you want and finish the content in two or three hours. Find out more here.

How will you choose?

The Seminar is deliberately paced to take months to complete. It’s filled with projects (your projects), mastermind groups, peer connection, coaches if you get stuck, and enough support and challenge to completely change the way you bring your work to the world. The Seminar is our best effort to truly teach you how to make a difference. But we understand (and embrace) the idea that you might simply want the content, so we offer that as well.

Our goal is for the students in the Seminar to be enrolled in the journey. What you’ll soon discover is that it’s not about the videos--it’s about the work. The videos are there to get you started.

Scott Perry
The Marketing Seminar completely transformed my mindset and posture as a marketer. The tools and concepts Seth Godin shares increased not only the impact of my marketing, but my level of happiness working in that domain.

The Seminar Works

…that's what our students say



Should your best work wait any longer?

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Deadline: January 11, 2019
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