Make things better

An Akimbo workshop for marketers who want to grow

Proven, powerful and effective.

A live online seminar that will change the way you spread your ideas.


Around the world, more than 9,500 marketers have used this Seminar to make a difference. Entrepreneurs, freelancers, artists, musicians, non-profit leaders, CEOs, teachers and real estate brokers have all found what they were seeking through the magic of this Akimbo workshop, taught by Seth Godin.

Marketing doesn’t have to mean shouting, scamming, and being manipulative. By learning the techniques proven to work in the modern world, you can do marketing that you’re proud of…because it’s ethical, generous, and effective. With these skills, you can stand tall as a smart, modern marketer.

Using our proven workshop format, the Marketing Seminar includes more than 60 video lessons—and it goes far beyond simple tactics. Instead, you'll learn to see what's possible. The workshop will connect you with others going in the same direction, building relationships and confidence that will last for years.


The seminar that launched the best-selling book

With more than 250,000 copies sold in less than a year, This Is Marketing was a New York Times, Wall Street Journal, and Amazon bestseller. This workshop takes the ideas in the book and makes them personal, actionable and relevant.

Seth's Marketing Seminar is astounding in the insights and knowledge you get in short and easy to understand chunks. I have two business degrees, one being an MBA, and in retrospect, what I had paid hundreds of thousands of dollars for does not even come close to the practical lessons I'm learning in this seminar. You must be willing to ask yourself tough, introspective questions and be prepared to put the work in. Highly recommended.

You can do marketing you are proud of

This 100-day seminar will teach you, inspire you and connect you to peers who will help you bring your work to a larger and more receptive audience. You'll discover that you don't have to hate the marketing you do. In as little as 20 minutes a day, you can learn to make a bigger impact. And with a bonus 100 days and 10 extra videos, we give you 200 days to make the most of your experience.

With videos, personalized exercises and discussion, the Seminar takes 50–100 hours (not including bonus material) to complete. And you can go at your own pace. Instead of falling behind, you'll find a cohort that will pace you, support you and help you get where you're going.

Includes:

  • More than 60 videos, including case studies and Q&A
  • 200+ questions to guide and challenge your thinking about your current work
  • Exclusive supplemental materials for download
  • 24/7 discussion board for personal feedback
  • Peer network for discussion and team learning
  • Access on mobile and desktop

The Marketing Seminar brings a new meaning to the word marketing. From arrogant and greedy to beneficial and worthy for me, my colleagues and my customers. Well worth the time and investment.

The Program

How It Works

Learn how to:

  • Get clients, gain market share, and serve your audience
  • Position your service or product so that it reaches the audience
  • Clearly see opportunities to create value in the marketplace
  • Tell stories to make change happen
  • Develop worthwhile products and services your audience will talk about
  • Communicate in ways that resonate and spread
  • Save money, save time, and grow your tribe
  • Understand the massive shifts from old marketing (advertising and interruption) to the world we live in today

Our Students

Who's It For?



More customized than a book, safer than real-world testing, and proven to work

Your projects. Your questions. Your problems.

Most courses on marketing don’t talk about your projects. Most books on marketing don’t examine the details of your problems. Most webinars don’t answer your follow-up questions. And there isn’t a consultant in the world who can read your mind to help you through your confusion.

The result? You haven’t made the change that you hope to create. Maybe it’s time to try a different approach.

The Marketing Seminar is a better way forward that’s proven to work. Over the last eight sessions, the Seminar has transformed thousands of careers, from entrepreneurs with no marketing experience to directors in established organizations.

This is the new standard in professional marketing.

You will learn (and do) the critical steps in building a strategy that works.


With more than 60 videos taught by Seth Godin released over 100 days, you will learn the basic skills for successful modern marketing. Plus a bonus 100 days and 10 extra videos gives you the ability to make the most of your experience. But more importantly, the videos are paired with 200+ questions designed to guide you to new insights and strategies for your immediate work—no matter where you are in your career. All questions and answers are shared on the discussion boards—a confidential space to discuss and test out ideas with professional peers around the world, available 24/7.

The cost of hiding your voice

The best way to learn marketing is in context—by doing it, by talking about the specifics of a case. It’s possible that you haven’t found the key to making a bigger impact because there hasn’t been a learning space for you to share the particulars of your problem.

It’s also possible that you don’t feel ready to talk. I’m not ready, I’m not sure, I need to learn more before I can contribute… The problem is that no one can help you move forward until you speak up. It’s time to stop hiding.

The cost of hiding and waiting is clear. Graduates of The Marketing Seminar have already begun to see the real world transformation in their work. By thinking through the questions accompanying each video, asking questions, discussing with others, Seminar participants have found insights that have unlocked their hardest challenges and have opened doors to fresh opportunities. With the new skills and ideas, they feel prepared to lead lasting change in their companies, organizations, and communities—in ways that are ethical and effective.

Reimbursed by most organizations (ask your boss). It's time to see what you've been missing.


This is the most effective way to learn marketing

That’s a big claim, and it's true. The Marketing Seminar is structured with a proven, tested process for understanding the basics, for seeing what you've been overlooking, and discovering how to make change happen. This is your chance to be part of an ongoing seminar designed by Seth Godin, one of the world's experts in marketing. Find out more about Seth's work.

Over more than 100 days, you'll engage with other students, post your work, develop your perspective and get ever closer to making the impact you seek. The best way to learn marketing is to do it, and the Seminar gives you a safe place to workshop.

Because our workshops are self-paced, their appropriate for experts and for beginners as well. Start where you are and get where you're going.

Once you've joined the Seminar, you can start when you like and participate in any part of the Seminar that's been posted. Plan on about 30-60 minutes each day, but you can work at your own pace and on your own schedule. There are no grades, no assignments with deadlines, and no tests. Just a supportive learning space, ready for you to engage on your own schedule.

This Seminar is live, meaning they offer more than static lectures on videos. You help them unfold, leading to new insights, new connections and new breakthroughs. It’s a living, engaging, real-time communities of people who are eager to help each other go forward.

The interactive learning we're using in the Seminar is extraordinarily effective, but if you're the sort of student who would prefer to avoid the discussion board and binge watch instead, we've made the Seminar available in an all-video highlights format on Udemy as well.

A proven way to learn

If you want to share something, spread something, or build something, you'll need to market it. This in-depth seminar doesn't require any experience, only the desire to show up and do the work in service of making change happen.

If you want to learn, learn by doing. Not by taking notes, or taking a test. In our workshops, the effort goes into your project, your problem, your possibility.

The more you do, the more you learn.

Seth Godin has a lifetime of hands-on experience in creating marketing that works. In this practical seminar, you'll learn to understand the changes that have transformed the world of marketing, and even better, how to put these concepts to work for you.

Here's a preview of how the Seminar works.

Charlie Moritz
The Marketing Seminar has been the best course I've ever bought, and it just keeps on giving. Incredible materials and community, and it has helped me gain incredibly valuable insight into how to reach the audience I seek to change.

Are you ready to make change happen?

The Seminar helps you make a difference. It helps you discover how to resonate with your audience, find new customers, create new products and services and best of all, how to get your ideas to spread.

This is a seminar about a process and a practice that produces value daily. Value for you, for your clients and bosses, and most of all, for the customer. You can be proud of the work you do as a marketer.

More powerful than a textbook and far more than a series of lectures, this workshop gives you the opportunity to focus on ideas as they unfold over time—all in context of your own work. You'll be encouraged to connect with other professionals, share your questions and ideas, and dig ever deeper.


With more than 60 lessons, dozens of case studies, exclusive supplemental content for download, hundreds of questions to guide and structure your thinking, group connections and recorded Q&A sessions, expect a drip-by-drip transformation. Find out more details on our FAQ.

As the workshop unfolds, all the prior lessons are easily accessible, so you can engage with the Seminar on your own time, as you find the insights that resonate and work with groups to get the feedback you seek.

The Marketing Seminar has been solid gold—the best time and money I could EVER invest. I'm learning to think critically who we are as a company, who we seek to serve, what they want from us, and how to combine a valuable non-profit purpose with the impact our donors want to have in the world.

You're not alone

The Seminar has dedicated coaches, who will help focus your energy on creating marketing that works. Every week, we will upload recorded answers to previously posted questions. There's no 1:1 time with Seth… even better, there's the dynamic of interacting with others on the same journey, an ongoing discussion among people who are seeking to make change happen by telling stories that resonate.

The peer-to-peer engagement is real. It's not unusual to give and get more than 500 pieces of specific peer feedback and encouragement over the course of the workshop.

American Way Magazine called Seth "America's Greatest Marketer." That's probably an exaggeration, but this seminar will help you learn what you can do to spread your ideas, change minds and make an impact.

The best time to begin is right now.

Who is it for?

This seminar is for anyone who seeks to change minds, grow share, and make change happen. Graduates include entrepreneurs, freelancers, artists, non-profit strategists, teachers, executive directors, and product managers.

The Marketing Seminar serves everyone from freelancers to CEOs, from non-profit fundraisers to political organizers. It's not designed for a specific role or title. It's designed for people who want to get better at marketing so they can cause the change they seek. Is that you?

What if I fall behind?

In the Seminar, there is no such thing as falling behind. The key is to show up when you can. You'll have access for 200 days, with 50 videos plus 10 bonus videos, dripped out over 100 days.The second 100 days are for bonus material, catching up, digging in deeper, and continued discussion as you'll have a lot to talk about. You're welcome to work at your own pace. Because the conversations are ongoing, it's easy to jump back into things. The time you invest in the Seminar will be repaid by the feedback you give and get from others—and there's no pressure to engage every day. Our hope is that as you discover the power of this shared learning experience, it will be easier to find the time.

Does it work?

Here's what students in the first six Seminar sessions had to say.

When does it begin?

The Marketing Seminar Session 9: Registration opens January 7th, 2020. The first lesson goes live January 13th, 2020. The last day to join the Seminar is January 21st, 2020. Access to the Seminar closes on August 25th, 2020.

The Marketing Seminar Session 8: Registration is closed. If you are a student in this session which started September 30th, 2019, access to the Seminar closes on April 17th, 2020.

The Marketing Seminar Session 7: Registration is closed. If you are a student in this session which started in June 2019, access to the Seminar closes on December 30, 2019.

How much does the seminar cost?

The 200 day seminar, with 60 lessons and the ongoing six months of discussions has a tuition of $745.

How do you learn?

The ideas in this seminar are available in two other formats. Pick the one that works for you.

Seth’s book, This Is Marketing, became an instant bestseller the day it was announced. It’s a 240-page overview of how marketing works now, and you’ll learn a lot--in a format that’s easy to share. Find a copy here.

The core 60 lessons in the Seminar are also available in a self-paced course on Udemy. You can go as fast as you want and finish the content in two or three hours. Find out more here.

How will you choose?

The Seminar is deliberately paced to take months to complete. It’s filled with projects (your projects), mastermind groups, peer connection, coaches if you get stuck, and enough support and challenge to completely change the way you bring your work to the world. The Seminar is our best effort to truly teach you how to make a difference. But we understand (and embrace) the idea that you might simply want the content, so we offer that as well.

Our goal is for the students in the Seminar to be enrolled in the journey. What you’ll soon discover is that it’s not about the videos--it’s about the work. The videos are there to get you started.

The Marketing Seminar completely transformed my mindset and posture as a marketer. The tools and concepts Seth Godin shares increased not only the impact of my marketing, but my level of happiness working in that domain.

The Seminar Works

…that's what our students say



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